At some point in any work, to make it more efficient, you don’t need to perfect what you’re already doing. You need to learn and implement something completely different.
I’ve seen this in my career multiple times in different industries. Last year, I thought I came to the point where I saw the ceiling of being “just a 3D artist”. Technology development has become freaking fast. Also, game industry layoffs display that even with all your knowledge, you can be quickly fired off for reasons you cannot control.
So, I’ve started looking for options on how to turn all my previous experience and turn it into something better.
Books came to save me. We know that the written word has influential power. I’m not the first man who found this – there is a whole copywriting industry that has existed for years.
Then, I got lucky — I came across one of the best email copywriters in the US.
The funny thing is the first thing I thought “It’s a scam. Really, who can do money writing emails?”.
So, I was bored and decided to bring this scammer to the light!
I was so wrong.
We live and work in our bubbles. The deeper we dive into our specialty, the less surrounding we see and understand.
Emails are the best ROI-efficient marketing source. It can quickly bring a lot of money when done right.
Suddenly, the vast majority of companies completely suck with their emails. This is where email copywrites came to the stage and showcased their skills to write short but highly convertible texts.
Well… It still can’t be THAT good. Or can it?
So, I went for personal research in the industries I know well – electronic music and sound design, 3D art, and games. I got confirmation on all the topics I’ve been looking for.
Yep. The situation with emails, in general, is not bad. It’s horrible. But with a structural approach, human psychology, and some writing – working business can be skyrocketed.
This is 100% what I’ve been looking for.
The following year, I dedicated myself to learning and perfecting copywriting, especially for emails. I spent tons of money. Read dozens of books. Invested hours of studying and practicing. All this to understand and perfect writing emails.
I did some free work, some cheap freelancing, and some paid copywriting. In practice, the results turned out even better than I expected — the percentage increase was too good. So, email marketing is a magic pill for almost every business when it’s done right.
That’s why I decided not to wait until I hit the ceiling again as an individual and turn it into a business right from the beginning.
So, welcome, Copy Click Convert — an email marketing agency for unusual and creative businesses.
>>> Visit Copy Click Convert website
I planned all the back end for a few months, did experiments, and tried different things. Now, I am finally happy to announce it as a full-scale project of mine. Yeah, I know, it’s only me right now. But this is how every business starts. 🙂
It will be a relatively small online company. I want to grow into something other than a full-scale marketing agency. Tons of these provide every marketing thing for everyone. However, I prefer quality over quantity and believe a tailored approach leads to better results.
Therefore, I remain focused only on emails for people and companies doing something extraordinaryCreativeses deserve more than already giant corporate monsters. It shrinks the potential client market but keeps the work enjoyable.
As soon as I can share any of my partner’s stats – I’ll publish it on the CCC’s blog.
So, subscribe and follow 😉